Duraid Qureshi received his early education in Karachi and Islamabad and went on to complete his MBA from the prestigious Lahore University of Management Sciences (LUMS). His professional journey constitutes working with different organisations in various capacities before becoming the CEO of Moomal Entertainment, a private television production house, which he soon transformed into Pakistan’s largest private production house.

In the early years of 2000, international channels, particularly with Indian content, were gaining popularity in Pakistan and foreign culture was being imposed on young minds. Qureshi recognised the need to launch his own channel with a core focus on presenting Pakistani culture, laying the foundation of HUM Network Limited to accomplish this goal.

HUM TV, with its high-quality content, ended the unchallenged rule of foreign content and gave viewers a platform to enjoy only Pakistani content at its best. Today, HUM TV is not only popular in Pakistan and the neighbouring countries, but also watched by Urdu/Hindi speaking communities worldwide. Additionally, HUM TV has given Pakistani artistes, writers, directors and production teams an international platform to showcase their immense talent and be recognised globally.

To support and revive the declining Pakistani film industry, Qureshi launched HUM Films. The company markets Pakistani films worldwide and has successfully distributed several movies in Europe, USA, Canada and other international territories. HUM Films is the only Pakistani film distribution company that has direct links with international cinema chains, and it has opened new areas for Pakistani films such as Saudi Arabia, Azerbaijan and Algeria. The company has also released a Pakistani film in China after a gap of 40 years and has delivered box-office hits such as ‘Bin Roye’, ‘Superstar’ and ‘Parwaaz Hai Junoon’. Due to HUM Films, Pakistani movies are gaining worldwide recognition and appreciation.

Under Qureshi’s leadership, HNL is now viewed by Urdu/Hindi speaking communities in the Middle East, UK, Europe, Canada, USA, Australia, Bangladesh and other countries worldwide.

Duraid Qureshi, a member of the Qazi-Siddiqui family from Hyderabad, is the son of Sultana Siddiqui, President, HUM Network. Born and raised in Hyderabad, he received his education in Karachi and Lahore. Qureshi and his two elder brothers, Shunaid and Junaid were raised solely by their mother, and share a strong bond within the close-knit family.

Qureshi is known for his loving and caring nature, particularly towards his mother, with whom he shares a deep connection. His wife Momina Duraid studied at LUMS where she met Duraid and they got married later on. They have five children; Manahil, Shahzain, Zarlina, Maisha and Shayan.