A visionary leader, Duraid Qureshi has made a significant impact on Pakistan’s entertainment industry. He recognised the need to showcase Pakistani talent on a global stage and set out to revolutionise the media landscape. With his bold decisions and entrepreneurial spirit, he organised Pakistan’s biggest television awards, the HUM Awards in Dubai, USA and Canada, which have now become a beacon of Pakistani culture and talent overseas. Organising such an event on an international scale was a near-impossible task, but Qureshi’s love for the Pakistani entertainment industry and his passion to present a softer image of the country have motivated him to achieve the impossible. Today, HUM Awards are considered a significant milestone in the entertainment industry, and they continue to inspire and motivate artistes to perform their best. Other outstanding awards and shows included in the bouquet, under the guidance of Qureshi include Bridal Couture Week, HUM Style Awards, HUM Showcase and HUM Women Leaders Award.

Qureshi’s innovative approach to media and his ability to foresee industry trends have kept HUM Network ahead of the curve, making it the first choice for high-quality entertainment. His visionary leadership combined with his unwavering passion and dedication, have exemplified his position as one of the most influential media executives in Pakistan.

To foster the growth of the film industry and to improve the skills of filmmakers and technicians, Qureshi has a dedicated team actively organising workshops, seminars and skill-building sessions under the Pakistan International Film Festival (PiFF). He firmly believes in the importance of including women in these workshops to promote gender equality in the industry.