DURAID
QURESHI

Co-founder & CEO
HUM Network Limited

Duraid Qureshi, recipient of Sitara-i-Imtiaz (a civil award that recognises individuals who have made exceptionally meritorious contributions in important fields) is a prominent entrepreneur, philanthropist and CEO of HUM Network Limited. He co-founded the company in 2005 with his mother, Sultana Siddiqui, with the aim of promoting a positive image of Pakistan and its culture on a global scale. HUM Network is the only publicly listed media organisation in Pakistan and has garnered significant interest from the public due to its transparent business dealings, excellent understanding of the industry and commitment to good governance.

DURAID
QURESHI

Co-founder & CEO
Hum Network Limited

A visionary leader,
Duraid Qureshi has made a significant impact
on Pakistan’s entertainment industry.
He recognizes the need to showcase Pakistani talent on a global stage and is continuously striving to revolutionise the media landscape.

Soon after HUM TV came into being, Duraid Qureshi due to his business acumen, launched South Asia’s first and the world’s third 24-hour culinary TV channel, ‘HUM Masala’ in 2006 to showcase the diverse range of Pakistani cuisine to the world. Keeping in mind the unique street and cultural dressing, Duraid Qureshi is credited with introducing the diverse fashion culture of Pakistan, its fashion designers and their art to the world with the launch of HNL’s third television channel, Style 360  – now known as Hum Sitarey – which is a hybrid channel. In 2018, Duraid Qureshi launched ‘HUM News’, and in a short span of five years, it has climbed up the ranks and is now considered one of the tier-1 news channels in Pakistan. In 2020, Duraid Qureshi launched a regional language channel ‘Hum Pashto1’ to cater to the Pashto speaking community. The latest entrant into the HUM family is Ten Sports, of which HUM Network has acquired the rights in Pakistan.